» Target Audience Identification and Insight
- Livestock (farmers, dairy processors, nutritionists, veterinarians, feed manufacturers), aquaculture (seaweed farmers and processors), microalgae cultivators
- Farmers: Insights on animal performance and on-farm adoption
- Nutritionists: Recommendations on nutritional improvements
- Working Waterfront Community: Social license to operate for aquaculture
» Competitive Landscape
- Identify existing products: compare price point; dose; effectivity (% emissions reduction, other health benefits); formulation (alga spp./bioactive); organization behind the product; where product is certified, produced, and distributed
» Supply Chain Evaluation
» Willingness to Pay
» Cost-Benefit Analysis
- Production costs vs. benefits to algae and dairy farmers
